Riqian
Riqian is a Chinese manufacturer of logistics equipment made of wire or mesh panels.
Riqian wanted to participate in the SIL Barcelona exhibition and C&H Maastricht investigated the Spanish market for distributors.
C&H Maastricht made personal appointments with potential Spanish business partners and the management of Riqian on the exhibition. Every day of the exhibition Riqian knew in advance how many potential new business partners were going to visit them.
After the successful exhibition in Barcelona, Riqian and C&H Maastricht signed a marketing contract for the Netherlands, Belgium and Germany to find distributors of logistics equipment.
C&H Maastricht researched the market in these countries and potential business partners were visited by the management of Riqian and a staff member of C&H Maastricht.
In the months after these visits Riqian received several inquiries from their new European business partners.